I could quibble with some of what’s said, but overall it has some very good insights that anybody considering the research doctorate path should heed.
Since the point of Gradschoolmatch is to help prospects focus on fit, that often means think more about the best programs for your interests, not necessarily about the ‘best school’. The following bit of insight from the article is particularly appropriate to highlight:
Choosing your institution is your least important choice.
Is a Ph.D. from Harvard any different than one from Fresno Tech? No—you are both called doctor. What matters is who you did your work under, not the name on your degree. Yes, the institution carries prestige, but it is your adviser’s connections and reputation in the community that matter the most. Additionally, you need to think about lifestyle a little bit. The stipends are pretty close to parity without regard to institution. This means your stipend is the same in Boston as it is in Bloomington, Indiana. Different parts of the country are more expensive than others—take this into consideration. Generally, save the big name-brand institutions for your postdoc. It looks better on your CV to show continued improvement in brand than it does to get you degree from a big name-brand and postdoc at a second- or third-tier institution.
A bit of advice for those of you at big-name institutions: You are good, you are working with some of the best in the field, and you should be proud of that. However, at every second-tier and third-tier university, there is someone there who is as good or better and smarter than you are. The first truly scary genius I ever met did not come from Harvard, Stanford, or MIT. She came from a third-tier school in North Dakota.