Here’s a simple test to determine whether prospects can find your program easier than on Gradschoolmatch.
Go to the home page of your university. Count the number of clicks it takes from there to be on your program’s website. If it takes 2 clicks you may want to use Gradschoolmatch.com If it takes 3 or more clicks, you need to use Gradschoolmatch.com
How many prospects can’t find your program because it is too hard to find?