Press Release- Gradschoolmatch.com launches an online student recruiting tool for advanced degree programs Decatur GA- January 7, 2012– Emory University School of Medicine professor TJ Murphy was frustrated. When responsible for overseeing admissions into his Department’s PhD graduate program, he thought there should be a better way. “Like a lot of programs at Emory and elsewhere, we have a top ranked graduate program at a world-class University, and we get a good number of applications each year,” he said. “But what really bothered me was all those superb students out there who didn’t even know that our degree program exists. If only I could find them and build relationships earlier in the game.” That could lead to more applications, higher matriculation rates, and stronger classes.
On the other side, prospective students are easily frustrated by the difficulty of finding the right graduate programs. The available information is so fragmented that general internet search engines are not up to the task. They see only programs spending thousands of dollars each year in SEO costs to maintain search engine visibility. That is an expensive and inefficient process.
And so, along with his former graduate student Brian Clark, Dr. Murphy built Gradschoolmatch.com as a better way for both programs and students, alike. “Our solution is simple: We’ve made the whole discovery process bidirectional and connective. Students and programs alike use the website to find each other,” says Mr. Clark. “Our website helps graduate programs not only find students who might otherwise not know about them, but also provides up-to-date information and needed guidance from the real experts…the decision makers, the people who run individual programs.”
On Gradschoolmatch.com, graduate program directors like Dr. Murphy create a profile describing what their program offers. Prospective students do the same to describe their academic interests and credentials. All of this profile information lies at the roots of the powerful search and match engines, discovery tools that are designed to easily help both sides find “that diamond in the rough”. “Everything is specialized in the advanced degree landscape. Students are incredibly diverse, as are degree programs; no two in one field are really the same,“ explains Mr. Clark. “We built Gradschoolmatch.com to function on that private, expert-to-person basis that is really what graduate programs are all about.” “I’m gratified to see this vision realized as we begin to see program directors for the first time get on the internet to find students. I’m certain students will welcome their help because deciding where to apply, and where not to apply, is a really difficult and expensive problem for many of them,” says Dr. Murphy.
“Everything is specialized in the advanced degree landscape. Students are incredibly diverse, as are degree programs; no two in one field are really the same,“ explains Mr. Clark. “We built Gradschoolmatch.com to function on that private, expert-to-person basis that is really what graduate programs are all about.”